> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://321goproject.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to add a Landing Page from the Landing Page Library

# What is a Landing Page?

A landing page is a standalone page on your website with a specific call-to-action. Unlike the single, main call-to-action on your site your landing page call-to-action should be used for a very specific purpose. For example: 

- Running a seasonal special
- Launching a new program or service
- Inviting visitors to an event

### How to locate the Landing Page Library

- Log into your site
- Navigate to Add/Edit Page
- Search/Filter the type of landing page that best suits your needs

See it in action: 

${youtube}[How to add and edit a Landing Page from the Library - 321Go v4.0](S4Q41ILMuZI)

### Share your new landing page with the world

While it may seem that your should link your new landing page on your homepage or main menu, this is NOT a best practice. Remember: Landing Pages are an effective marketing tool because they present a *new and novel* offer or Call-to-Action. 

If a visitor is currently on your homepage you can be confident that they are interested in your existing services or Call-to-Action. If you introduce a Landing Page offer to your main Call-to-Action you only stand to confuse your visitor. Confusion is the enemy of marketing. 

Here are some ways you should share the direct link to your landing page offer: 

- Social Media
- Email campaigns
- QR codes on printed materials
- As a pop-up on key pages (e.g. Pricing Page, Get Started Page)

| Landing pages and special offers are the BEST way for you to stay relevant and top-of-mind. The target audience for your landing page offer are people who are aware of your services, but aren’t quite ready to become a customer. This offer or event might be just the nudge they need.