How to name a file or image for better SEO

Naming a file can have a big impact on your SEO.

Here are 3 important things to do every time you upload an image:

1. Change The Image Name Before Upload

Make sure you change your image name before uploading to match the topic of your gym.

Ex: the image below shows an image filed titled GymStockPhoto82.jpg which is not good for SEO. If this image is to be used on the page targeting CrossFit we would want to change the name to something like Your Gym CrossFit Your City.jpg. A good rule of thumb is to take your keyword and your town the page is focusing on.

2.Use Unique Images That Are Page-Relevant

Using images that show the subject of your page on a deeper level. These images could be dramatic, funny etc. depending on your brand, but let the image tell the story for you. Stock images are great but unique images to your site will usually rank higher for SEO purposes.

3.Change Title After Upload

After an image is uploaded, you will see the file name in a text box next to a preview of the image (pictured below). Replace that text with a very short description(around 10 words) that relates to the topic of the page.
Ex: Following the example from above after changing the name of the image from GymStockPhoto82.jpg to Your Gym CrossFit Your City.jpg after upload, we would then change the text to CrossFit, Group Fitness, Private Training in Your City by Your Gym.

Updated on: 19/11/2020