Technical Website Basics and Glossary.

What's a page and what's a post?

Within your website, there are two different types of content: Pages and Posts. Pages are controlled with the Gym Dashboard and Posts are controlled with Left Hand Column. 

Examples of Pages are: Our Story, Pricing, Drop-ins, Schedules

Examples of Posts are: Coaches bios, Blog posts, Reviews, and The order of the programs on the programs page. 

 Here's the big difference between posts and pages:

Posts have an official publish date and are displayed by date on your site's blog page.

If you want to write a normal blog post, you should use a post. 

Pages do not have a publish date and are meant for static, timeless content. 

It doesn't make sense to list that content by date. You want people to always be able to see it, no matter when they visit your site.

At a high level, that's the most important difference:

- Posts are for timely blog posts and have a publish date
- Pages are for timeless static content and don't have a publish date

Glossary with Basic Definitions:

The following is a guide with definitions for terms you may encounter working on your website. 

(Don't worry. This won't be on the Mid-term and you can feel free to reference this at any time.)

API:

API stands for Application Programming Interface. It's a codebase which lets you interact with one system from another system.

An API can let you interact with one part of a system from another part of the same system, or it can let you do so from an external system. An example of this is a plugin from your Member management system to display your Workouts.

Attachment:

 An attachment is a file which you upload to a page or post in your site. It could be an image, video or audio clip which you embed in your content, or it could be a file which is accessed by a clickable link that Gymwell creates when you upload the file. 

Block:

This is a basic piece of this site builder. Basically a container of information with a specific function. E.g  lines of text, images, videos, etc 

Browser:

A browser is the software you use to view web pages - in fact, you're using one right now! Google Chrome, Mozilla Firefox, and Internet Explorer are some of the more common browsers, but there are others like Safari and Opera. Since each one is different, pages can vary in appearance depending on what browser is used.

Fold:

In web design terms, "fold" is the line past which someone has to scroll to see more content. Everything that shows up when a page first loads are "above the fold" and "below-" or "after the fold" refers to the content further down the page. The term comes originally from newspapers, as the top half of the front page was "above the fold," and is where the major stories and images were placed for maximum effect.

Landing Pages:

In digital marketing, a landing page is a standalone web page used to optimize the number of visitors who take action after clicking an ad or a call-to-action on a website. Landing pages are typically stripped of all navigation to maximize the number of users who "convert" (buy, fill out a form, sign up for your  week challenge, etc)

Meta Description:

The purpose of a meta description for your page is simple: to get someone searching on Google to click your link. In other words, meta descriptions are there to generate click-through from search engines. In the graphic below everything highlighted in Red is a Meta Description. If you get stuck on this do a few google searches and see what you like.



Radio Button:

Also called an option button, radio buttons allow users to choose one of a number of predetermined options. Common radio buttons could be yes/no questions, or age ranges (18-24, 25-30, etc.) A radio button is different from a checkbox, which can accept multiple checked items at a time.

Resolution:

Resolution refers to the number of pixels in an image. Resolution is sometimes identified by the width and height of the image as well as the total number of pixels in the image. This is important to understand for cropping images.

SEO:

SEO or Search Engine Optimization is a term used to describe practice and methods to optimize a web site for better representation in search results. These practices and methods are usually based on the rules and best practices provided by the major search engines such as Google, Bing, Yahoo! and other major search engines.  (See our Improving SEO course for more information.)

Text-Entry Box:

In an online form, text-entry boxes allow a user to type in them. They can be limited to a number of lines or characters.
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