NO MORE EXCUSES | Personal Training Marketing Campaign

A lot of your potential clients had good intentions this new year but didn't follow through. Working with a Personal Trainer could be just what they need. This campaign can be used to create more interest in Personal Training. The goal is to send potential members to your website via social media and paid ads.

Choosing to work with a Personal Trainer is a big decision for your clients. It's very important to put together a strong offer since there will be lots of choices for your potential leads. The goal is to have them schedule a free consultation. We know once you do this, you have a good chance of converting them.

Important Note: If this is the first campaign you’ve run don’t worry about changing your regular onboarding processes. You know how to take care of folks once they’re in the door. This campaign will hopefully encourage them to take that first step.

Graphics:
We've made it much easier for you to customize the marketing campaign graphics. Instead of providing jpgs that you can't revise, we've created our graphics in Canva so you can now replace photos, logos, and also the text.

We are now offering templates you can pull into your free version of Canva and customize. From there you can easily resize the graphics for whatever platform you want to share them on.

No More Excuses Canva Graphic Templates For You To Use:
Instagram Post #1 template >
Instagram Post #2 template >
Instagram Story #1 template >
Instagram Story #2 template >
Facebook/Web Banner #1 template >
Facebook/Web Banner #2 template >

See the example templates below from Canva that you can easily customize.



Steps to set-up:
Use the links above to access, customize, and download the creative assets from Canva.

Create your offer for this campaign.

Add Landing pages to the site. We have a video tutorial below how to do this.

Add the email template(s) we've written for you to the email service of your choice. Be sure to follow up with your leads until they say "no!"

Make sure you make it easy for people to sign up.

Tell everyone about it! Share the graphics on social media, email your mailing list, run a paid ad and have your members refer others.

Possible Offers:
Offer something for free:
Buy 9 sessions, Get 1 free!
Buy 5 sessions, Get free body fat testing!

Discount on Personal Training packages:
For first 5 people, a group of 10 PT session are 25% off

Bring a friend to do sessions with you and get 50% off the second person.

Make sure to include the offer in your social media posts.

Landing Pages:
The Landing Page is where people sign up for your offer. It has two jobs:

1. Excite people about your offer:
Display your offer in big, bold text to get them excited to claim it. And showcase the main selling points of your gym to build their interest in joining.

2. Make it easy for people to claim the offer:
The offer form is placed at the top of the page so people can immediately see it when they land on the page. And the title and subtext explain exactly what a person should do on the page: Claim the offer.

There are two landing pages with this campaign:

The Main Landing Page

And a Thank You Page that people will be directed to upon signup

Watch the Landing Pages video below to add to your website



Social Media

CAPTIONS
Working with a personal trainer creates fast momentum to achieve your goals & enjoy a healthy, fulfilling life – one day at a time. [ Share offer ]

Is your current fitness routine working for you? A personal trainer can get you back on track. [ Share offer ]

Ready to crush your fitness goals? A personal trainer can help fast track our results. [ Share offer ]

Paid Ads

Step 1: Facebook Ad
Facebook Ads allow you to target people who are interested in fitness training in your local area to drive them to your Offer Page.
Below is a pre-built Facebook Ad and Target Audience that you can use for your ads.

If you haven’t really run Facebook ads before, we recommend just posting this ad as a post on your Facebook gym page, then using the Ads Manager on your business page to run an ad on the existing post you just made based on the audience below. (Facebook tutorial to help).



1. Ad

Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them whatever your offer is. Then show the aspects of the marketing campaign in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by telling them that the offer ends soon to create a sense of urgency.

AD TEXT:
Are you feeling stuck and want better results?

👉 YOUR OFFER GOES HERE 👈

Grab this INCREDIBLE deal [your offer goes here again] and get hooked on your results! No more excuses.

New clients only for this offer! No obligation. Limited time!

Image
Use an exciting, eye-catching image preferably of someone in your gym. If not, use one of the graphics we included.

Headline
Choose a headline that sounds appealing and wants someone to learn more.

SAMPLE HEADLINE:
🔥 NO MORE EXCUSES FITNESS TRAINING SPECIAL! 🔥

Newsfeed Link Description
Provide a sentence or two with some extra details on your Back to School Offer.

SAMPLE TEXT: 👇 CLICK TO SEE AND LOCK IN THE DEAL! 👇

Call-to-Action
This is the button people click on the Ad to be taken to your Offer Page.

Facebook only gives you a few options for this. For limited-time offer campaigns like this, Sign Up performs best as it’s the text option that’s closest to the action people are taking – signing up for your limited-time offer

Website URL:
[Copy/paste the landing page url you added to your website, similar to this: www.yoursite.com/no-excuses]

2. Target audience

Here’s the targeting we recommend:

Interests/Behavior Targeting

Facebook’s Interest and Behavior targeting allows you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.

We recommend using Facebook’s Fitness Interests:
Physical exercise
Physical fitness
Weight Loss

Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.

Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

Google Adwords, on the other hand, don’t work well for limited-time offers. This is generally because people don’t search on Google for limited-time offers. And the ones who do search for giveaways are just people who are interested in getting something for cheap, and are not always the best customers as they are so price-sensitive.

Email Template

SUBJECT LINE OPTIONS:
Could you use some accountability?
What if we could guarantee the results you want?
Make 202X the year you prioritize your health

EMAIL:
Hi there,

[your name] here from [business name].

I started [business name] because I care about helping people like you look and feel your best.

Imagine gaining back some confidence and energy.

With the accountability and attention you get with Personal Training, we guarantee that you will feel your best in 202X.

Now through the end of [month] we’re helping you get back on track with your 202X goals.

[LIST YOUR OFFER HERE]

This offer is limited to [number] of people.

If you’re ready to see and feel the results you’ve always wanted, [Call to Action].

To your health.
[Gym Owner]
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