Pricing Lead Tool: Should I use it and how does it work?
PRICING LEAD TOOL: SHOULD I USE IT?
But why not just display my prices? Aren't pop-ups annoying?
We've turned the corner on this after looking at hard data. There are 3 types of people who visit your site:
- Someone ready to schedule an intro at that moment
- Someone who will never join your gym
- Someone on the fence
We're not worried about the first two visitors. It's the "on the fence" visitor that we want to capture. The "on the fence" visitor considers price and value more than any other factor at this point in the customer journey. This tool puts you in the driver's seat of that conversation.
HOW DOES IT WORK
We got your back! You'll find a best practice guide here: https://321goproject.com/pricing-lead-gen-followup/
Most of our clients feel that they're being a nuisance if they follow up with a Lead. Remember: They gave you their contact information because they want you to sell them a gym membership. They know that you will use their contact information to market your services to them when they give it to you. Follow up until you hear "no."
See it in action:
Steps for setup:
- Click on Lead Gen tab.
- Click on Pricing Lead Gen
- Change settings, turn the Pricing Lead Gen on/off.
Adding Custom Form or Changing Pricing Lead Gen:
- Click on Lead Gen tab.
- Click on Pricing Lead Gen
- Change settings, turn the Pricing Lead Gen on/off.
Updated on: 29/10/2020
Thank you!