COUCH TO FIT | Lead Generation Marketing Campaign

This Couch to Fit campaign is focused on getting leads to provide their email in exchange for a downloadable pdf. The pdf (which you can download here) consists of 4 weeks of workouts that the lead can do at home. We know most won't do these at home but positions you as the expert when they are ready to make a decision of which gym to choose.

This is a Lead Generation tool that you can direct people to a landing page (also through a paid ad) to capture their email as a lead and follow up with an email campaign that’s included.

Graphics:

We've made it much easier for you to customize the marketing campaign graphics. Instead of providing jpgs that you can't revise, we've created our graphics in Canva so you can now replace photos, logos, and also the text.

We are now offering templates you can pull into your free version of Canva and customize. From there you can easily resize the graphics for whatever platform you want to share them on.

Couch to Fit Canva Graphic Templates For You To Use:

Instagram Post #1 template >
Instagram Post #2 template >
Instagram Story #1 template >
Instagram Story #2 template >
Facebook/Web Banner #1 template >
Facebook/Web Banner #2 template >

See the example templates below from Canva that you can easily customize.

Steps to set-up:

Use the links above to access, customize, and download the creative assets from Canva.

Create your offer for this campaign.

Add Landing pages to the site. We have a video tutorial below how to do this.

Add the email template(s) we've written for you to the email service of your choice. Be sure to follow up with your leads until they say "no!"

Make sure you make it easy for people to sign up.

Tell everyone about it! Share the graphics on social media, email your mailing list, run a paid ad and have your members refer others.

Landing Pages:

The Landing Page is where people sign up for your offer. It has two jobs:

1. Excite people about your offer:
Display your offer in big, bold text to get them excited to claim it. And showcase the main selling points of your gym to build their interest in joining.

2. Make it easy for people to claim the offer:
The offer form is placed at the top of the page so people can immediately see it when they land on the page. And the title and subtext explain exactly what a person should do on the page: Claim the offer.

There are three landing pages with this campaign:

The Main Landing Page

A Thank You Page that people will be directed to upon signup

and a Movement Video Library page that leads can see how the exercises are performed

Social Media

Post Date: Whenever the landing pages go live, you can start to promote this Couch to Fit PDF campaign

Paid Ads

Step 1: Facebook Ad

Facebook Ads allow you to target people who are interested in fitness training in your local area to drive them to your Offer Page.
Below is a pre-built Facebook Ad and Target Audience that you can use for your ads.

If you haven’t really run Facebook ads before, we recommend just posting this ad as a post on your Facebook gym page, then using the Ads Manager on your business page to run an ad on the existing post you just made based on the audience below. (Facebook tutorial to help).

1. Ad

Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them whatever your offer is. Then show the aspects of the marketing campaign in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by telling them that the offer ends soon to create a sense of urgency.

AD TEXT:
Are you feeling stuck and want better results?

👉 Download our 4 weeks of workouts you can do at home! 👈

Grab this valuable pdf and get going with some real change! No more excuses.

No obligation. Free download!


Image
Use an exciting, eye-catching image preferably of someone in your gym. If not, use one of the graphics we included.

Headline
Choose a headline that sounds appealing and wants someone to learn more.

SAMPLE HEADLINE:
🔥 COUCH TO FIT! GET STARTED NOW! 🔥

Newsfeed Link Description
Provide a sentence or two with some extra details on your Couch to Fit Offer.

SAMPLE TEXT: 👇 CLICK TO DOWNLOAD THE PDF! 👇

Call-to-Action
This is the button people click on the Ad to be taken to your Offer Page.

Facebook only gives you a few options for this. For limited-time offer campaigns like this, Sign Up performs best as it’s the text option that’s closest to the action people are taking – signing up for your limited-time offer

Website URL:
[Copy/paste the landing page url you added to your website, similar to this: www.yoursite.com/couch-to-fit]

2. Target audience

Here’s the targeting we recommend:

Interests/Behavior Targeting

Facebook’s Interest and Behavior targeting allows you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.

We recommend using Facebook’s Fitness Interests:
Physical exercise
Physical fitness
Weight Loss

Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.

Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

Google Adwords, on the other hand, don’t work well for limited-time offers. This is generally because people don’t search on Google for limited-time offers. And the ones who do search for giveaways are just people who are interested in getting something for cheap, and are not always the best customers as they are so price-sensitive.

Email Template

These email templates can be used as an email campaign automation with your own CRM. Once the leads fill out the form, they should receive these emails on the days recommended. If you aren't using a CRM, then make sure you followup with each lead manually.

C2F Welcome - Day 1

SUBJECT: You Are Ahhhmazing (Yes, Really!)

Hello,

Just want to touch base and congratulate you on moving fitness forward in your life. Every journey begins with a single step and you’re already taking strides, which is awesome.

We want to be part of your journey, a journey of a lifetime of being healthy and happy.

Starting something new can be intimidating. We got your back. Please reach out if you have any questions. We're standing by to help.

Below you'll see a link to access your Couch to Fit PDF. I recommend you bookmark the link on your mobile device because there are helpful links all throughout.

Cheers,

[Your name goes here]
____________

C2F #2 - Day 2

SUBJECT: Time For You

What would you do with an hour a day to lead a healthier, fitter, happier life?

For some, time seems to be flying by faster and faster, with less emphasis on nourishing ourselves. But that doesn’t have to be the case. You can raise the bar with just an hour a day.
60 minutes of working up a good sweat, learning new fitness skills, getting direct feedback on how to improve, having a lot of fun, and being part of a community that will support, cheer, and celebrate with you.

Here we see people push themselves to new levels, make great friends, did we mention sweating? (ha!), laugh a lot, and feel better, happier and more fulfilled. In just an hour.
So give yourself an hour a day and we promise to make it the best hour. Every day, every week, every year. We are committed to you!

A little note: As simple as it sounds, finding a few hours a week can be tough. If you're having a hard time finding the time, perhaps we can help? If you'd like to swing by to chat with one of our professional coaches, we'd love to learn more about you. Just CLICK HERE to schedule a time.
____________

C2F #3 - Day 3

SUBJECT: "I used to be depressed and obese..."

An objection I hear from everybody is "I could never do that... I'm too [old, fat, busy, tired, out-of-shape...]"

I'm not here to change your mind. I'll just introduce you to a few folks that are probably around your same age and ability level. They're doing it. And they once felt they couldn't. You can ... maybe you just don't believe it yet.

We believe fitness is for everyone -- of every age, ability, and personal drive. It’s easy to read that, but even better to hear from our athletes who live it every day, every week, every year.
[Add 2-3 short testimonials here]

We are proud to have such passionate, positive, caring, honest and driven members. Our athletes define us, help drive the mission, and set us apart.

Cheers,
[Your name goes here]

____________

C2F #4 - Day 4

SUBJECT: Yes, You Can!

“There is no way I can do that. It’s too expensive. I can’t lift all that weight. It’s too intimidating. I’ll get hurt.”

The above are all easy “outs” for not starting. And, it usually has more to do with starting something new than the thing itself.
So, what would you call an investment that is available to all, a proven career-booster, and saves hundreds of thousands of dollars over a lifetime?
We call it good health.

According to the American Journal of Medicine, more than one-third (34.9% or 78.9 million) of U.S. adults are obese.

Staying out of this statistic is 100% achievable.

Investing in your health, like investing money for retirement, can pay dividends in the future.

Whether you are the CEO of a Fortune 500 company or the CEO of your family, the extent to which you do everything reasonable to protect yourself against illness and disability is unquestionably one of the most important financial -- yes financial -- investments you can make during your lifetime.

We focus on these major domains: stamina, strength, coordination, flexibility, power, speed, agility, balance, accuracy, and endurance. This is achieved by promoting neurological and hormonal adaptations across all of the metabolic pathways of the body. In short, the vast variety of movements leads to a complete transformation of your personal quality of life.

You will find that being surrounded by people invested in health and fitness that it is hard to resist giving into some new lifestyle changes. Before you know it, you will be trading your pre-packaged snacks for something whole and real. It’s true!

Good health is your most important investment. Best of all, you can start today and you’re never too old to take advantage of the opportunity.

Cheers,
[Your name goes here]

A little note: As simple as it sounds, finding a few hours a week can be tough. If you're having a hard time finding the time, perhaps we can help? If you'd like to swing by to chat with one of our professional coaches, we'd love to learn more about you. Just CLICK HERE to schedule a time.
____________

C2F #5. - Day 5

SUBJECT: Your Adventure Begins

Whether it’s Captain America, Wonder Woman, or Thor -- they cannot save the world by themselves. Everybody needs help in some form or fashion. Which is why sidekicks and mentors play such huge roles in movies and in in life.

So are you ready? Are you excited? We are! It’s time to start the adventure and tell your story.

Let’s get a visit scheduled -- there is truly no time like the present. Just CLICK HERE to schedule a time. Or just hit "reply" if you have any questions!

Looking forward to connecting, getting to know you better and helping you feel your best!

Thanks!
[Your name goes here]
____________

C2F #6 - Day 6

SUBJECT: If you're on the fence, here's an offer

How's the Couch-to-Fit program going?
If you're like me, it's easy to get excited about something but consistency is tough. I struggled with it for years.

If you're interested in learning more about how a custom plan can help you succeed, we'd love to chat! Schedule a time to swing by and meet with a coach by using the following link: [Add your get started link here]

Thanks!
[Your name goes here]

P.S. - as a thank you, I'd like to offer you a $91 discount off your introductory sessions. Just reply back to this email letting us know you’re interested.

____________

C2F #7 - Day 10

SUBJECT: Tell me if this sounds familiar...

The holidays come around and so do the parties. Drinks, snacks, family, and… stress.

Then, it’s a New Year. This is your year; the year that you make all those changes you’ve been meaning to make all those previous New Years.
But then February rolls around and, well, you know…

If this sounds like you don’t worry - you’re in good company. For years, I was in the same boat. Hoping for a change, failing, and then beating myself up.

I realized that I was constantly struggling to make the change I wanted because what I was chasing wasn’t what I wanted. I realized that everyone was telling me what my goal should be!

Magazines, Instagram models, and all the super-fit people in spin class all clouded my goal: to feel better, have more energy, and to accomplish something that makes me proud.
So we did something radical: we started to listen. Crazy, right?!?! But, unfortunately, there's not a lot of listening going on in fitness.

Our goal is to help you discover your goal. This isn’t through some cookie-cutter, one-size-fits-all approach. You have unique priorities, goals, and history. Our team of coaches, nutritionists, and productivity experts can help guide you toward achieving your goals.

Thanks!
[Your name goes here]

P.S. If you are ready to start discovering your "why" - schedule a free sit down with one of our lead coaches using the following link: Schedule 1-on-1 - No working out, no sales, no awkward gym tours. Just listening.
____________

C2F #8 - Day 20

SUBJECT: 1 week left on your discount

Hey there!

Just wanted to drop you a reminder that your coupon for intro programs will expire in a week.

I'm so confident that our team can help you -- wherever you're at -- that I'll offer you a money-back guarantee if you are not satisfied with your first 10 sessions.

Do you have any questions? Nervous about getting started?

If so, let's schedule a time to chat. You can schedule that time here >

[Your name goes here]

____________

C2F #9 Final - Day 30

SUBJECT: 24 hours to go...

Hey there!

Your introductory offer will expire in 24 hours. Whether or not you're ready to make a change today, you can schedule a time to come in and redeem your coupon for a future start time.

If you want to take that first step, let's schedule a time to chat. You can schedule that time here >

[Your name goes here]

Updated on: 05/06/2023