6 WEEK NUTRITION CHALLENGE | Marketing Campaign

This campaign is for gym owners looking to promote their nutrition service. You can use this to generate new leads not only for your nutrition service but also as a feeder for your fitness programs as well.

The target audience for this campaign is existing members and new leads. Existing members may not be as familiar with your nutrition service and want to give it a try. New leads may want to improve their nutrition first before joining a gym ongoing.

Graphics:

We've made it much easier for you to customize the marketing campaign graphics. Instead of providing jpgs that you can't revise, we've created our graphics in Canva so you can now replace photos, logos, and also the text.

We are now offering templates you can pull into your free version of Canva and customize. From there you can easily resize the graphics for whatever platform you want to share them on.

Nutrition Challenge Canva Graphic Templates For You To Use:

Instagram Post #1 template >
Instagram Post #2 template >
Instagram Story #1 template >
Instagram Story #2 template >
Facebook/Web Banner #1 template >
Facebook/Web Banner #2 template >

See the example templates below from Canva that you can easily customize.

Question & Answer:

Who should I market this to?

This is a great campaign to use to engage former members, friends of members, and potentially new leads/clients. Existing members may not be as familiar with your nutrition service and want to give it a try. New leads may want to improve their nutrition first before joining a gym ongoing. Look through your list of former members and identify those folks who couldn’t seem to create a lasting habit. A Nutrition Challenge may be just what they need to re-start and stick to it.

Do I need to have a Nutrition Service to use this challenge?

Ideally, yes. This campaign is setup to drive more clients to the nutrition service you offer. If you don't offer a nutrition service, you could possibly partner with a nutritionist/dietician who could help you run this challenge. A win for both of you.

We do provide some resources to help including a meal plan guide as well as a Personalized Success plan template you can use.

Steps to set-up:

Download the creative assets we've designed for you. (Download them here)

Create your offer for this campaign.

Add Landing pages to the site. We have a video tutorial below how to do this.

Add the email template we've written for you to the email or text message service of your choice. Be sure to follow up with your leads until they say "no!"

Make sure you make it easy for people to sign up.

Tell everyone about it! Share the graphics on social media, email your mailing list, run a paid ad and have your members refer others.

Optional Additional Materials for Participants:

Meal Planning help: Download PDF
Personal Success Plan to be used for new client: Download PDF
A Habits spreadsheet taken from The HillKC to use with your clients

Possible Offers:

Be one of the first 15 to signup and receive a personalized Nutrition Consult

Be one of the first 15 to signup and receive 50% your first month gym membership.

Create a custom offer that works best for your gym.

Make sure to include the offer in your social media posts.

Landing Pages:

The Landing Page is where people sign up for your offer. It has two jobs:

1. Excite people about your offer:
Display your offer in big, bold text to get them excited to claim it. And showcase the main selling points of your gym to build their interest in joining.

2. Make it easy for people to claim the offer:
The offer form is placed at the top of the page so people can immediately see it when they land on the page. And the title and subtext explain exactly what a person should do on the page: Claim the offer.

There are two landing pages with this campaign:

The Main Landing Page

And a Thank You Page that people will be directed to upon signup

Social Media

CAPTIONS
Want to lose weight fast and keep it off? Join our 6 Week Nutrition Challenge. [ Share offer ]

Created For Busy People Like You. Your Answer For Getting the Body You Want In The Time You Have. Join our 6 Week Nutrition Challenge!
[ Share offer ]

Paid Ads

Step 1: Facebook Ad

Facebook Ads allow you to target people who are interested in fitness training in your local area to drive them to your Offer Page.
Below is a pre-built Facebook Ad and Target Audience that you can use for your ads.

If you haven’t really run Facebook ads before, we recommend just posting this ad as a post on your Facebook gym page, then using the Ads Manager on your business page to run an ad on the existing post you just made based on the audience below. (Facebook tutorial to help).

1. Ad

Text
Start with a short, exciting sentence to pull people in. Then show a call-to-action to tell them whatever your offer is. Then show the aspects of the 6 Week Nutrition Challenge in a bullet list, with eye-catching emojis, so it’s easy for them to read. And finish by telling them that the offer ends soon to create a sense of urgency.

SAMPLE TEXT: Want to lose weight fast and keep it off? We’re looking for 15 people who want change. [Add your offer here]

👍 Goal-Setting, Check-In, & Nutrition Consults
🥇 One-on-One Nutrition Counseling
🍏 Create Easy Healthy Habits

Image
Use one of the photo graphics we included.

Headline
Choose a headline that sounds appealing and wants someone to learn more.

SAMPLE HEADLINE: 6 Week Nutrition Challenge Offer for the First 15 People Who Signup

Newsfeed Link Description
SAMPLE TEXT: Created For Busy People Like You. Your Answer For Getting the Body You Want.

Call-to-Action
This is the button people click on the Ad to be taken to your Offer Page.

Facebook only gives you a few options for this. For limited-time offer campaigns like this, Sign Up performs best as it’s the text option that’s closest to the action people are taking – signing up for your limited-time offer

Website URL:
[Copy/paste the landing page url you added to your website, similar to this: www.yoursite.com/6week-nutrition-challenge]

2. Target audience

Here’s the targeting we recommend:

Interests/Behavior Targeting

Facebook’s Interest and Behavior targeting allows you to show your Ad to people who are interested in specific things and activities. Their system has become very sophisticated and is now able to target the right people incredibly accurately.

We recommend using Facebook’s Fitness Interests:
Physical exercise
Physical fitness
Weight Loss

Age, Gender, Language and Location Targeting
Age, Gender, Location and Language targeting should reflect who your most common members are. If you generally serve people in their 20’s and 30’s, then you should target people in that age group. If you’re unsure which Location to target, we recommend targeting people within a 30-minute drive of your own location: This is a close enough distance for most people to be content with driving to you.

Why are Facebook Ads effective for this Campaign?
The reason they’re effective is because they’re shown to people who are interested in fitness training in your area. Facebook is great at knowing people’s interests based on their behavior, which is what makes their Ad targeting so effective.

Google Adwords, on the other hand, don’t work well for limited-time offers. This is generally because people don’t search on Google for limited-time offers. And the ones who do search for giveaways are just people who are interested in getting something for cheap, and are not always the best customers as they are so price-sensitive.

Email Template

Post Date: When someone fills out the landing page form

SUBJECT LINE:
A 6 Week Nutrition Challenge for some Real Results

EMAIL:
Hi there,

Thank you for your interest in our 6 Week Nutrition Challenge!

Spaces are limited, so congratulations on taking action to secure your spot! I've added some info below about what's all included in this special offer.

[make sure to include any specific info here as well as some bullet points of what’s included below.]

If you are SUPER PUMPED (like I am) and ready to sign up you can do so by clicking the link below.

Signup here > [Link to Register]

Keep in mind these spots are on a first-come, first-served basis. Take action now, because once they are gone, they are gone!

To your health.
[Gym Owner]

Updated on: 05/06/2023