• Campaign | December: Look Better. Feel Better. New Year

  LOOK BETTER. FEEL BETTER. Marketing Campaign The new year is a great time to push for new members. This campaign can be used to drive traffic to your website via social media and paid ads. Graphics: We've made it much easier for you to customize the marketing campaign graphics. Instead of providing jpgs that you can't revise, we've created our graphics in Canva so you can now replace photos, logos, and also the text. We are now offering templates you can pull into your free version oPopular

• Campaign | April: Community Week/Bring a Friend

  COMMUNITY WEEK/REFER A FRIEND Marketing Campaign The target audience for this campaign is the friends & family of your existing members and also spread a net for potentials to give your gym a try for a free week. GOAL: Get 2nd sphere leads into the gym and... Build a “warmer” lead list. EXECUTION: A strong referral marketing campaign involves any or all of the following: Consistent, Frequent Messaging Member Involvement Consistent Follow-Up Graphics: We'Some readers

• Campaign | March: Summer Slimdown

  SUMMER SLIM DOWN Marketing Campaign The target audience for this campaign is the casual fitness observer who has yet to turn it into a lifestyle. They typically set lofty New Years Resolutions or will crash-diet leading up to wedding season. By encouraging these folks to commit to a length of time on the front end of their membership, you will help guide and teach them that long-lasting results take time. What they’ll find is that joining a community-minded gym gives them the accountabiliSome readers

• Marketing Campaigns: Start here

  We've been hearing so many great stories from you regarding the monthly marketing campaigns. It keeps us energized to know you're adding new members consistently after such a tough, tough year. Keep up the great work business leaders! I've also received a lot of great questions about strategy when it comes to promoting the campaigns. So I put together a list of the 5 best practices from those of you who have been getting new sign ups from the campaigns. VIEW THE FULL CAMPAIGN LIBRARY > (httpSome readers

• Campaign | August: Back to School

  BACK TO SCHOOL Marketing Campaign This campaign is to get new leads in the door for the fall. A lot of people get busy over the summer with kids out of school, vacations, and schedules getting messed up. They’ve been able to find no time to keep up with their fitness. There are also those who may have been on a fitness routine before summer arrived, then they stopped. Let’s use this campaign to get them back in your gym. Graphics: We've made it much easier for you to customize the marSome readers

• Campaign | February: Couch to Fit

  COUCH TO FIT Lead Generation Marketing Campaign This Couch to Fit campaign is focused on getting leads to provide their email in exchange for a downloadable pdf. The pdf (which you can download here) consists of 4 weeks of workouts that the lead can do at home. We know most won't do these at home but positions you as the expert when they are ready to make a decision of which gym to choose. This is a Lead Generation tool that you canSome readers

• Campaign | January: No More Excuses Personal Training

  NO MORE EXCUSES Personal Training Marketing Campaign A lot of your potential clients had good intentions this new year but didn't follow through. Working with a Personal Trainer could be just what they need. This campaign can be used to create more interest in Personal Training. The goal is to send potential members to your website via social media and paid ads. Choosing to work with a Personal Trainer is a big decision for your clients. It's very important to put together a strong offer sSome readers

• Campaign | July: 6 Week Nutrition Challenge

  6 WEEK NUTRITION CHALLENGE Marketing Campaign This campaign is for gym owners looking to promote their nutrition service. You can use this to generate new leads not only for your nutrition service but also as a feeder for your fitness programs as well. The target audience for this campaign is existing members and new leads. Existing members may not be as familiar with your nutrition service and want to give it a try. New leads may want to improve their nutrition first before joining a gymSome readers

• Campaign | September: Member Appreciation

  MEMBER APPRECIATION Marketing Campaign This campaign is for your members, their friends and families. During this month, you can showcase your members and gym that could make it appealing to someone on the fence or who might need a little extra push to get in the gym. By posting throughout the month; contests, highlighted members, and overall gym community, it could go a long way in establishing trust with potential members and your existing ones. 13 Ideas for a Successful Member ApprecFew readers

• Campaign | June: 30 Day Mindset Challenge

  30 DAY MINDSET CHALLENGE Marketing Campaign This campaign is for your existing clients. The goal is to build a habit of showing up more consistently knowing they will get better results and in turn become more excited to be in your gym. We recommend offering prizes for various tiers of attendance like 12, 16, and 20 times per month. By offering this challenge, you can help your clients change their mindset over the 30 days and begin to show up more consistently. If you are able to suppoFew readers

• Campaign | May: Kickstart your Fitness

  KICKSTART YOUR FITNESS Marketing Campaign This campaign is for new leads who may be initially afraid of a longer commitment but might be willing to commit to a 30-day package. This Kickstart your Fitness package for the first 30 days in your gym will make it more appealing for new leads. Basically, we want you to take what you are already doing for new members in their first 30 days: first free consult, goal assessment, inbody, unlimited group classes, any nutrition consults or personal tFew readers

• Campaign | October: Black Friday

  BLACK FRIDAY Marketing Campaign This campaign is to get new leads in the door. Typically, Black Friday is reserved for retail and online stores, but there’s no reason why a service based business like a gym can’t capitalize on this big event when consumers are ready to spend their money. We’ve provided ideas, tips, and possible promotions you can use to not only get new members, but also keep your existing members longer. We’d recommend you run in not only on Black Friday, but also througFew readers

• Campaign | November: Give Back

  GIVE BACK Marketing Campaign This campaign is to give back to your community. In turn you may just get new leads in the door and honor your members as well. As the holidays fast approach, there’s a heightened spirit of gratitude and generosity. Why not embrace it? Donation-based events are one of the strongest ways to build fellowship and loyalty for your fitness business while providing you with an opportunity to do good and strengthen bonds to your local community. Graphics: We'veFew readers